This idea has been the guiding spirit of every voyage we have ever charted since we first founded Travel Dynamics International almost 45 years ago. We have followed the journeys of Odysseus, St. Paul, Charles Darwin, and Jason and the Argonauts. We have visited the fabled ancient Greek cities of Asia Minor, the outposts of the Read more
What I find especially successful about this campaign is a combination of well thought-out factors. One, the casting couldn’t have been more spot on. Dean Winters—from shows like Oz and 30 Rock—really epitomizes the Mayhem persona. He wears a suit but looks like he just got out of a bar fight. He’s calm and straightforward Read more
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I typically dislike it when creatives use the negative to sell a product, as often times the ideas aren’t as sophisticated and rely on immature or brash imagery and tone to share a message. It can be funny, sure, but also can leave a neutral or sour taste about the brand. The Mayhem character is Read more
What I find especially successful about this campaign is a combination of well thought-out factors. One, the casting couldn’t have been more spot on. Dean Winters—from shows like Oz and 30 Rock—really epitomizes the Mayhem persona. He wears a suit but looks like he just got out of a bar fight. He’s calm and straightforward Read more
This idea has been the guiding spirit of every voyage we have ever charted since we first founded Travel Dynamics International almost 45 years ago. We have followed the journeys of Odysseus, St. Paul, Charles Darwin, and Jason and the Argonauts. We have visited the fabled ancient Greek cities of Asia Minor, the outposts of the Read more