I typically dislike it when creatives use the negative to sell a product, as often times the ideas aren\u2019t as sophisticated and rely on immature or brash imagery and tone to share a message. It can be funny, sure, but also can leave a neutral or sour taste about the brand. The Mayhem character is not a new one to the advertising world; bad guys who are stopped by the advertised product have definitely been successful in the past. It just seems that a great example of such a technique hasn\u2019t appeared in a while.<\/p>\n
What I find especially successful about this campaign is a combination of well thought-out factors. One, the casting couldn\u2019t have been more spot on. Dean Winters\u2014from shows like Oz and 30 Rock\u2014really epitomizes the Mayhem persona. He wears a suit but looks like he just got out of a bar fight. He\u2019s calm and straightforward about the destruction he causes and that matter-of-factness really hits home\u2014especially when Winters literally hits homes. Or cars. Or motorcycles.<\/p>\n","protected":false},"excerpt":{"rendered":"
I typically dislike it when creatives use the negative to sell a product, as often times the ideas aren\u2019t as sophisticated and rely on immature or brash imagery and tone to share a message. It can be funny, sure, but also can leave a neutral or sour taste about the brand. The Mayhem character is not a new one to the advertising world; bad guys who are stopped by the advertised product have definitely been successful in the past. It just seems that a great example of such a technique hasn\u2019t appeared in a while. What I find especially successful about this campaign is a combination of well thought-out factors. Read more <\/a><\/p>\n","protected":false},"author":4,"featured_media":566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/demo3.pixflow.net\/the-moon\/wp-json\/wp\/v2\/posts\/86"}],"collection":[{"href":"https:\/\/demo3.pixflow.net\/the-moon\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo3.pixflow.net\/the-moon\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo3.pixflow.net\/the-moon\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/demo3.pixflow.net\/the-moon\/wp-json\/wp\/v2\/comments?post=86"}],"version-history":[{"count":2,"href":"https:\/\/demo3.pixflow.net\/the-moon\/wp-json\/wp\/v2\/posts\/86\/revisions"}],"predecessor-version":[{"id":809,"href":"https:\/\/demo3.pixflow.net\/the-moon\/wp-json\/wp\/v2\/posts\/86\/revisions\/809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo3.pixflow.net\/the-moon\/wp-json\/wp\/v2\/media\/566"}],"wp:attachment":[{"href":"https:\/\/demo3.pixflow.net\/the-moon\/wp-json\/wp\/v2\/media?parent=86"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo3.pixflow.net\/the-moon\/wp-json\/wp\/v2\/categories?post=86"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo3.pixflow.net\/the-moon\/wp-json\/wp\/v2\/tags?post=86"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}