As a student of clever stuff I exceeded expectations from my neighbour who I don’t know. This paragraph writing is fun as I’m absolutely sure no-one reads the content so I can easily type ‘chiwawa’ which relates to nothing about clever stuffs and it still looks the bomb.
I typically dislike it when creatives use the negative to sell a product, as often times the ideas aren’t as sophisticated and rely on immature or brash imagery and tone to share a message. It can be funny, sure, but also can leave a neutral or sour taste about the brand. The Mayhem character is not a new one to the advertising world; bad guys who are stopped by the advertised product have definitely been successful in the past. It just seems that a great example of such a technique hasn’t appeared in a while.