{"id":102,"date":"2014-07-26T05:52:00","date_gmt":"2014-07-26T05:52:00","guid":{"rendered":"http:\/\/demo3.pixflow.net\/personage-photogallery\/?p=102"},"modified":"2014-07-26T05:52:00","modified_gmt":"2014-07-26T05:52:00","slug":"a-short-film-by-ben-briend","status":"publish","type":"post","link":"https:\/\/demo3.pixflow.net\/personage-photogallery\/2014\/07\/26\/a-short-film-by-ben-briend\/","title":{"rendered":"A SHORT FILM BY BEN BRIEND"},"content":{"rendered":"<p style=\"color: #3e3b35\"><span style=\"color: #333333\">I typically dislike it when creatives use the negative to sell a product, as often times the ideas aren\u2019t as sophisticated and rely on immature or brash imagery and tone to share a message. It can be funny, sure, but also can leave a neutral or sour taste about the brand. The Mayhem character is not a new one to the advertising world; bad guys who are stopped by the advertised product have definitely been successful in the past. It just seems that a great example of such a technique hasn\u2019t appeared in a while.<\/span><\/p>\n<p style=\"color: #3e3b35\"><span style=\"color: #333333\">What I find especially successful about this campaign is a combination of well thought-out factors. One, the casting couldn\u2019t have been more spot on. Dean Winters\u2014from shows like Oz and 30 Rock\u2014really epitomizes the Mayhem persona. He wears a suit but looks like he just got out of a bar fight. He\u2019s calm and straightforward about the destruction he causes and that matter-of-factness really hits home\u2014especially when Winters literally hits homes. Or cars. Or motorcycles.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I typically dislike it when creatives use the negative to sell a product, as often times the ideas aren\u2019t as sophisticated and rely on immature or brash imagery and tone to share a message. It can be funny, sure, but also can leave a neutral or sour taste about the brand. The Mayhem character is [&hellip;]<\/p>\n<a class=\"more-link\" href=\"https:\/\/demo3.pixflow.net\/personage-photogallery\/2014\/07\/26\/a-short-film-by-ben-briend\/\">Keep Reading<span class=\"icon-arrow-right5\"><\/span><\/a>","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":[],"categories":[9,12,13],"tags":[],"_links":{"self":[{"href":"https:\/\/demo3.pixflow.net\/personage-photogallery\/wp-json\/wp\/v2\/posts\/102"}],"collection":[{"href":"https:\/\/demo3.pixflow.net\/personage-photogallery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo3.pixflow.net\/personage-photogallery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo3.pixflow.net\/personage-photogallery\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/demo3.pixflow.net\/personage-photogallery\/wp-json\/wp\/v2\/comments?post=102"}],"version-history":[{"count":1,"href":"https:\/\/demo3.pixflow.net\/personage-photogallery\/wp-json\/wp\/v2\/posts\/102\/revisions"}],"predecessor-version":[{"id":103,"href":"https:\/\/demo3.pixflow.net\/personage-photogallery\/wp-json\/wp\/v2\/posts\/102\/revisions\/103"}],"wp:attachment":[{"href":"https:\/\/demo3.pixflow.net\/personage-photogallery\/wp-json\/wp\/v2\/media?parent=102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo3.pixflow.net\/personage-photogallery\/wp-json\/wp\/v2\/categories?post=102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo3.pixflow.net\/personage-photogallery\/wp-json\/wp\/v2\/tags?post=102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}